It began in the year 2007. It added yet another dimension to the tourism of hill station of Mahabaleshwar. It is a foodie delight. It is nothing but the commonly found strawberries in this country which gave yet another identity to Mahabaleshwar, the famous tourist spot close to Pune in Maharashtra. Faced with the prospect of strawberry crops going waste in the wake of bumper crop in year 2007 and then again in 2008, the locals decided to organize a strawberry fest. The main attraction of this fest was that strawberries were offered free of costs to the tourists and they were taken to the farms where the crop was grown and were allowed to satisfy these to their contentment. This event led to increased bookings of hotels in Mahabaleshwar since the people would come from the nook and corner of the country to participate in this festival.
So, it was crop saving venture event which became popular and is now a routine affair which attracts tourists even from the international countries. The event has now got a reason as well. It is to promote the strawberries and its various products. The three day festival is now held every year From February 9 to 11 for three days in Pune. During the course of this festival the cheap hotels in Mahabaleshwar also witness good bookings. This fest is huge hit among the people. In this fest, it is not just the strawberries but also the products such as strawberry milkshake, strawberry cream and the strawberry lassi which is offered to the tourists.
It is important to note that the agro-climatic conditions of Panchgani and Mahabaleshwar favor the growing of this crop and these two places are famous for their production. The main markets of the produce are Mumbai, Pune and other nearby cities where it can be transported with ease and with less chances of perishing.